I signed up for a Tradedoubler Pull account last week, as bloggers do
It’d be nice to make a few Euros on the side.
This blog was accepted for the Dell IE program today so I set about what I thought would be the very simple task of selecting what size ads I wanted to display, pick a few keywords perhaps and choose a style or two, then copy the code into my site. Wrong.
Tradedoubler’s Ad Management feature is in no way intuitive. I figured it out in the end but in fairness I’m a web designer, if I didn’t eventually get it then there’s no hope for the average user. I will say that once you do figure it out the process of creating an ad unit is fairly straightforward, sort of, but you shouldn’t have to go through all this head scratching just to publish a few ads in your blog.

So this is my problem with Tradedoubler. Did they put their Ad Management tool through any sort of a usability test before letting people at it. If they did, did those users have some sort of Divine Inspiration™ plugin for Firefox that I haven’t heard about yet?
The whole process is begging to be broken down into short fool-proof steps. I understand that a lot of bloggers are very computer literate and will probably get there in the end, but I’d be willing to bet that a large number of people sign in once, shriek and then leave, never to return again. Some simple changes to the workflow and user interface could vastly improve Tradedoublers user experience. A bit of effort is all that’s needed and it bothers me when I see a half assed attempt from people who really do have the money to throw at usability testing.
I’d also like to add that Dell aren’t helping the situation either by providing a fairly useless bunch of graphical ads. Come on, if you want people to advertise for you, at least give us some formats that we can use! I have heard that Apple’s ad program is much better and provides nice ads in all sorts of useable sizes.